Motivation recipes for brand-related social media use: A Boolean–fsQCA approach

Saridakis, C, Baltas, G, Oghazi, P et al. (1 more author) (2016) Motivation recipes for brand-related social media use: A Boolean–fsQCA approach. Psychology and Marketing, 33 (12). pp. 1062-1070. ISSN 0742-6046



  • Saridakis, C
  • Baltas, G
  • Oghazi, P
  • Hultman, M
Copyright, Publisher and Additional Information: © 2016 Wiley Periodicals, Inc. This is the peer reviewed version of the following article: Saridakis, C., Baltas, G., Oghazi, P. and Hultman, M. (2016), Motivation Recipes for Brand-Related Social Media Use: A Boolean—fsQCA Approach. Psychol. Mark., 33: 1062–1070. doi: 10.1002/mar.20940; which has been published in final form at This article may be used for non-commercial purposes in accordance with the Wiley Terms and Conditions for Self-Archiving.
Keywords: social media use; motivation; content consumption; content contribution; content creation; fuzzy-set qualitative comparative analysis
  • Accepted: 9 July 2016
  • Published (online): 11 November 2016
  • Published: December 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 07 Sep 2016 10:33
Last Modified: 11 Nov 2018 01:38
Published Version:
Status: Published
Publisher: Wiley
Identification Number: