Market orientation, marketing capability, and new product performance: the moderating role of absorptive capacity

Najafi-Tavani, S, Sharifi, H and Najafi-Tavani, Z (2016) Market orientation, marketing capability, and new product performance: the moderating role of absorptive capacity. Journal of Business Research, 69 (11). pp. 5059-5064. ISSN 0148-2963

Abstract

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Authors/Creators:
  • Najafi-Tavani, S
  • Sharifi, H
  • Najafi-Tavani, Z
Copyright, Publisher and Additional Information: © 2016 Elsevier Inc. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: New product performance; market orientation; absorptive capacity; marketing capability; dynamic capability
Dates:
  • Accepted: 16 April 2016
  • Published (online): 10 May 2016
  • Published: November 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 30 Jun 2016 11:15
Last Modified: 10 Nov 2017 01:38
Published Version: http://dx.doi.org/10.1016/j.jbusres.2016.04.080
Status: Published
Publisher: Elsevier
Identification Number: https://doi.org/10.1016/j.jbusres.2016.04.080

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