Brand selfies: consumer experiences and marketplace conversations

Presi, C, Maehle, N and Kleppe, IA (2016) Brand selfies: consumer experiences and marketplace conversations. European Journal of Marketing, 50 (9/10). pp. 1814-1834. ISSN 0309-0566



  • Presi, C
  • Maehle, N
  • Kleppe, IA
Copyright, Publisher and Additional Information: © 2016, Emerald Publishing. This is an author produced version of a paper published in European Journal of Marketing. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Social media; Brand experience; Mobile technology; Brand selfie; Hybrid spaces; Visual analysis
  • Accepted: 15 June 2016
  • Published: 12 September 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 17 Jun 2016 11:59
Last Modified: 12 Oct 2017 22:09
Published Version:
Status: Published
Publisher: Emerald Publishing
Identification Number: