Building brand reputation through third party endorsement : Fair Trade in British Chocolate

Da Silva Lopes, Maria Teresa orcid.org/0000-0002-6944-414X (2016) Building brand reputation through third party endorsement : Fair Trade in British Chocolate. Business history review. pp. 457-482. ISSN 0007-6805

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Copyright, Publisher and Additional Information: © The President and Fellows of Harvard College 2016. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details.
Keywords: Brand reputation,third party endorsement,fair trade,British chocolate
Dates:
  • Accepted: 2016
  • Published: 22 November 2016
Institution: The University of York
Academic Units: The University of York > Faculty of Social Sciences (York) > The York Management School
Depositing User: Pure (York)
Date Deposited: 09 Jun 2016 11:11
Last Modified: 17 Nov 2021 00:10
Published Version: https://doi.org/10.1017/S0007680516000738
Status: Published
Refereed: Yes
Identification Number: https://doi.org/10.1017/S0007680516000738
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Description: Quaker paper BHR - For PURE 2016

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