Items where authors include "Davvetas, V"

Article

Bourdin, D, Sichtmann, C and Davvetas, V orcid.org/0000-0002-8905-7390 (2023) The Influence of Employee Accent on Customer Participation in Services. Journal of Service Research. ISSN 1094-6705

Iveson, A, Hultman, M, Davvetas, V orcid.org/0000-0002-8905-7390 et al. (1 more author) (2023) Less speed more haste: the effect of crisis response speed and information strategy on the consumer-brand relationship. Psychology and Marketing, 40 (2). pp. 391-407. ISSN 0742-6046

Davvetas, V orcid.org/0000-0002-8905-7390, Sichtmann, C, Saridakis, CB orcid.org/0000-0001-8088-1722 et al. (1 more author) (2022) The Global/Local Product Attribute: Decomposition, Trivialization and Price Tradeoffs in Emerging and Developed Markets. Journal of International Marketing. ISSN 1069-031X

Davvetas, V orcid.org/0000-0002-8905-7390 and Biraglia, A orcid.org/0000-0002-1323-2586 (2022) The “Indie” Premium: How Independent Firms Create Product Value across Cultures. International Marketing Review, 39 (6). pp. 1353-1389. ISSN 0265-1335

Davvetas, V orcid.org/0000-0002-8905-7390, Ulqinaku, A orcid.org/0000-0003-3456-6451 and Sarial Abi, G (2022) Local Impact of Global Crises, Institutional Trust, and Consumer Well-Being: Evidence from the COVID-19 Pandemic. Journal of International Marketing, 30 (2). pp. 73-101. ISSN 1069-031X

Iveson, A, Hultman, K and Davvetas, V orcid.org/0000-0002-8905-7390 (2022) The Product Life Cycle Revisited: An Integrative Review and Research Agenda. European Journal of Marketing, 56 (2). pp. 467-499. ISSN 0309-0566

Piha, L, Papadas, K and Davvetas, V orcid.org/0000-0002-8905-7390 (2021) Brand Orientation: Conceptual extension, scale development and validation. Journal of Business Research, 134. pp. 203-222. ISSN 0148-2963

Davvetas, V orcid.org/0000-0002-8905-7390, Diamantopoulos, A, Zaefarian, G orcid.org/0000-0001-5824-8445 et al. (1 more author) (2020) Ten basic questions about structural equations modeling you should know the answers to – But perhaps you don't. Industrial Marketing Management, 90. pp. 252-263. ISSN 0019-8501

Davvetas, V orcid.org/0000-0002-8905-7390, Diamantopoulos, A and Liu, L (2020) Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo. Journal of International Marketing, 28 (3). pp. 40-63. ISSN 1069-031X

Diamantopoulos, A, Davvetas, V orcid.org/0000-0002-8905-7390, Bartsch, F et al. (3 more authors) (2019) On the Interplay between Consumer Dispositions and Perceived Brand Globalness: Alternative Theoretical Perspectives and Empirical Assessment. Journal of International Marketing, 27 (4). pp. 39-57. ISSN 1069-031X

Sichtmann, C, Davvetas, V orcid.org/0000-0002-8905-7390 and Diamantopoulos, A (2019) The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104. pp. 597-613. ISSN 0148-2963

Davvetas, V orcid.org/0000-0002-8905-7390 and Halkias, G (2019) Global and Local Brand Stereotypes: Formation, Content Transfer, and Impact. International Marketing Review, 36 (5). pp. 675-701. ISSN 0265-1335

Davvetas, V orcid.org/0000-0002-8905-7390 and Diamantopoulos, A (2018) “Should Have I Bought the Other One?” Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26 (2). pp. 1-21. ISSN 1069-031X

Davvetas, V orcid.org/0000-0002-8905-7390 and Diamantopoulos, A (2017) “Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret. Journal of Business Research, 80. pp. 218-227. ISSN 0148-2963