Dancing in the Streets - a design case study

How do you transform a city center at night to enhance the experience of residents and visitors and to combat the public’s fears over safety and security after dark? This challenge was set by the York City Council’s “Renaissance Project: Illuminating York,” and we took them up on it. We made it our goal to get pedestrians to engage with our interactive light installation—and to get them dancing without even realizing it. People out shopping or on their way to restaurants and nightclubs found themselves followed by ghostly footprints, chased by brightly colored butterflies, playing football with balls of light, or linked together by a “cat’s cradle” of colored lines. As they moved within the light projections, participants found that they were literally dancing in the street.