Items where authors include "Oguz, E."

Article

Wang, M., Marsden, J., Oguz, E. et al. (1 more author) (2023) The Role of Interactive Technology in Retail Design: A Case Study Within the Fashion Sector. Journal of Marketing Development and Competitiveness, 17 (4). pp. 9-16. ISSN 2155-2843

Wang, M., Marsden, J. orcid.org/0000-0002-4407-3389, Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (2023) Exploring Sustainable Retail Experiences: Shall We Make It Fashionable? Sustainability, 15 (23). 16478. ISSN 2071-1050

Marsden, J. orcid.org/0000-0002-4407-3389, Oguz, E., Thomas, B. orcid.org/0000-0002-5461-0491 et al. (1 more author) (2023) From KitKat to Copycat: Exploring Gen-Z’s attitude towards copycat products in the confectionery category. Journal of Brand Strategy. ISSN 2045-8568 (In Press)