Items where authors include "Musarra, G"

Article

Mukherjee, S, Musarra, G orcid.org/0000-0002-7963-5919 and Banerjee, S orcid.org/0000-0001-5171-2612 (2023) Contract length and Buyer Satisfaction with the Supplier in B2B Partnerships: Evidence from an Experiment. Industrial Marketing Management, 112. pp. 40-50. ISSN 0019-8501

Bowen, KT, Musarra, G orcid.org/0000-0002-7963-5919 and Ou, Y-C (2022) How and when Narcissism and faith in humanity drive sustainable consumption. Psychology and Marketing, 39 (9). pp. 1706-1724. ISSN 0742-6046

Musarra, G orcid.org/0000-0002-7963-5919, Kadile, V orcid.org/0000-0001-9266-3861, Zaefarian, G orcid.org/0000-0001-5824-8445 et al. (2 more authors) (2022) Emotions, culture intelligence, and mutual trust in technology business relationships. Technological Forecasting and Social Change, 181. 121770. ISSN 0040-1625

Musarra, G orcid.org/0000-0002-7963-5919, Robson, MJ and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2022) Machiavellianism in Alliance Partnerships. Journal of Marketing, 87 (2). pp. 168-189. ISSN 0022-2429

Biraglia, A orcid.org/0000-0002-1323-2586, Tejedor Bowen, K orcid.org/0000-0002-4967-4482, Gerrath, MHEE orcid.org/0000-0001-7422-2181 et al. (1 more author) (2022) How need for closure and deal proneness shape consumers’ freemium versus premium price choices. Journal of Business Research, 143. pp. 157-170. ISSN 0148-2963

Musarra, G orcid.org/0000-0002-7963-5919, Tejedor Bowen, K orcid.org/0000-0002-4967-4482, Robson, MJ et al. (1 more author) (2021) Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts. Industrial Marketing Management, 93. pp. 76-89. ISSN 0019-8501

Musarra, G orcid.org/0000-0002-7963-5919 and Morgan, NA (2020) Outside-in marketing: Renaissance and future. Industrial Marketing Management, 89. pp. 98-101. ISSN 0019-8501

Skarmeas, D, Leonidou, CN orcid.org/0000-0003-1831-9733, Saridakis, C orcid.org/0000-0001-8088-1722 et al. (1 more author) (2020) Pathways to Civic Engagement with Big Social Issues: An Integrated Approach. Journal of Business Ethics, 164 (2). pp. 261-285. ISSN 0167-4544

Musarra, G, Robson, MJ and Katsikeas, CS (2016) The Influence of Desire for Control on Monitoring Decisions and Performance Outcomes in Strategic Alliances. Industrial Marketing Management, 55. pp. 10-21. ISSN 0019-8501