Items where authors include "Merchant, Altaf"

Article

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963