Design effectiveness: Building customer satisfaction and loyalty through design

Nam, KW and Carnie, BW (2014) Design effectiveness: Building customer satisfaction and loyalty through design. In: Lim, Y-K, Niedderer, K, Redström, J, Stolterman, E and Valtonen, A, (eds.) Proceedings of DRS 2014: Design’s Big Debates. Design Research Society Biennial International Conference, 16-19 Jun 2014, Umeå, Sweden. Umeå Institute of Design , pp. 1707-1727. ISBN 978-91-7601-068-6

Abstract

Metadata

Authors/Creators:
  • Nam, KW
  • Carnie, BW
Keywords: Design effectiveness; Design value; Design audit; Service-profit chain; Value typology
Dates:
  • Published: 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) > Textiles Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 21 Jun 2016 12:18
Last Modified: 17 Jan 2018 08:47
Published Version: http://www.drs2014.org/en/presentations/160/
Status: Published
Publisher: Umeå Institute of Design

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