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Perception of VMS Effectiveness: A British and Canadian Perspective

Cheng, J.J. and Firmin, P.E. (2004) Perception of VMS Effectiveness: A British and Canadian Perspective. In: 12th IEE International Conference on Road Transport Information & Control, 20-22nd April 2004, The IEE, Savoy Place, London..

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Abstract

Variable Message Signs are becoming a common sight on the UK Motorway network and have been well established on North American Freeways for several decades, as highway authorities strive to better manage scarce road network resources and provide travellers with up-to-date traffic information and alternative route options. The flexibility of VMS allows them to display varied information on road conditions, safety messages, alternate routes, speed limits, and general travel information. The steady growth in deployment of VMS in the next few years will lead to enhanced use of information to better manage highways and control levels of traffic congestion. The effectiveness of VMS in achieving this goal, however, depends entirely upon driver response to and perception of the information displayed. Previous research has indicated that VMS information needs to be timely, accurate, easily understandable and also believable for motorists to take any notice of it and act accordingly. This paper will report on findings from several attitudinal questionnaire surveys, conducted in and around London and Manchester in the UK, and Toronto in Canada, to determine VMS effectiveness. The studies focus on driver perception of the effectiveness of different types of information displayed and drivers’ preferences for future information provision.

Item Type: Conference or Workshop Item (Paper)
Copyright, Publisher and Additional Information: This paper is a postprint of a paper submitted to and accepted for publication in 12th IEE International Conference on Road Transport Information & Control and is subject to Institution of Engineering and Technology Copyright. The copy of record is available at IET Digital Library.
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Adrian May
Date Deposited: 22 Jun 2007
Last Modified: 08 Feb 2013 17:04
Status: Published
Refereed: Yes
Related URLs:
URI: http://eprints.whiterose.ac.uk/id/eprint/2527

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