Gender and Cultural Effects on Consumer Colour-Purchase Decisions

Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755 and Liu, X (2017) Gender and Cultural Effects on Consumer Colour-Purchase Decisions. In: Proceedings of 13th AIC Congress 2017. Proceedings of 13th AIC Congress 2017, 16-20 Oct 2017, Jeju, Korea. .

Abstract

Metadata

Authors/Creators:
Keywords: colour preferences; purchase decision; design
Dates:
  • Published: 20 October 2017
  • Accepted: 15 May 2017
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 12 Apr 2019 13:57
Last Modified: 09 Jun 2019 11:44
Status: Published

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