The influence of colour and image on consumer purchase intentions of convenience food

Luo, D, Yu, L orcid.org/0000-0002-1664-2230, Westland, S orcid.org/0000-0003-3480-4755 et al. (1 more author) (2019) The influence of colour and image on consumer purchase intentions of convenience food. Journal of the International Colour Association, 24. pp. 11-23. ISSN 2227-1309

Abstract

Metadata

Authors/Creators:
Keywords: colour; design; packaging; food
Dates:
  • Published: 14 June 2019
  • Accepted: 1 April 2019
  • Published (online): 14 June 2019
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 08 Apr 2019 12:16
Last Modified: 04 Jul 2019 11:42
Published Version: https://aic-color.org/page-18064
Status: Published
Publisher: AIC - International Colour Association

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