Mahmood, A, Guo, B and Sismeiro, C (2016) Choice Overload Or Time Stress: What Determines Purchase Decisions For Airline Tickets? In: Moreau, P and Puntoni, S, (eds.) Advances in Consumer Research, Volume 44. ACR 2016: 47th Annual Conference of the Association for Consumer Research, 27-30 Oct 2016, Berlin, Germany. Association for Consumer Research , pp. 548-550. ISBN 978-0-915552-24-5
Abstract
We conduct a multi-method study to investigate the interaction between assortments and time pressure in the context of consumer search for airline-tickets. We find larger choice sets result in purchase deferral further from deadlines due to the uncertainty regarding alternatives and recent price changes that contribute to perceived time pressure.
Metadata
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| Dates: |
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| Institution: | The University of Leeds |
| Academic Units: | The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds) |
| Depositing User: | Symplectic Publications |
| Date Deposited: | 29 Nov 2018 15:07 |
| Last Modified: | 13 Nov 2019 16:10 |
| Published Version: | http://acrwebsite.org/volumes/1022299/volumes/v44/... |
| Status: | Published |
| Publisher: | Association for Consumer Research |
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)