Translating organisational definition into brand mark expression: Strategies for new organisations

Marsden, JL (2016) Translating organisational definition into brand mark expression: Strategies for new organisations. In: Academy of Marketing Annual Conference Proceedings 2016. Academy of Marketing Annual Conference and Doctoral Colloquium Conference 2016, 04-07 Jul 2016, Newcastle Business School, Northumbria University. .

Abstract

Metadata

Authors/Creators:
  • Marsden, JL
Keywords: Corporate brand identity, Brand design, Brand expression
Dates:
  • Published: 3 July 2016
  • Accepted: 30 March 2016
  • Published (online): 10 July 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Arts, Humanities and Cultures (Leeds) > School of Design (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 15 Nov 2016 12:34
Last Modified: 15 Nov 2016 23:38
Status: Published

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