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Article

Hultman, M orcid.org/0000-0003-1771-8898, Yeboah-Banin, AA and Boso, N (2019) Linking improvisational behavior to customer satisfaction: the relational dynamics. Journal of Business and Industrial Marketing, 34 (6). pp. 1183-1193. ISSN 0885-8624

Hultman, M, Yeboah-Banin, AA and Formaniuk, L (2016) Demand- and supply-side perspectives of city branding: A qualitative investigation. Journal of Business Research, 69 (11). pp. 5153-5157. ISSN 0148-2963

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