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Sutter, Mariana orcid.org/0000-0002-9396-1438, Borini, Felipe, Floriani, DinorĂ¡ orcid.org/0000-0001-7898-284X et al. (2 more authors) (2018) Country-of-Origin Image (COI) as a Country-Specific Advantage (CSA): scale development and validation of COI as a resource within the firm perspective. Journal of Business Research. JBR_9676. ISSN 0148-2963

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