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Suter, MB, Borini, FM, Floriani, DE et al. (2 more authors) (2018) Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84. pp. 46-58. ISSN 0148-2963

Suter, M B, Giraldi, J M E, Borini, F M et al. (3 more authors) (2017) In search of tools for the use of Country-Image (CI) in the brand. Journal of Brand Management. pp. 1-14. ISSN 1350-231X

This list was generated on Mon Nov 25 03:04:14 2019 GMT.