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Number of items: 5.


Cambefort, Marine and Pecot, Fabien Dominique Charles (2019) Theorizing Rightist Anti-Consumption. Marketing Theory. ISSN 1741-301X

Pecot, Fabien Dominique Charles, Valette-Florence, Pierre and De Barnier, Virginie (2019) Brand heritage as a temporal perception : conceptualisation, measure and consequences. Journal of Marketing Management. ISSN 0267-257X

Pecot, Fabien Dominique Charles, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963

Pecot, Fabien Dominique Charles and De Barnier, Virginie (2018) Brands using historical references : a consumers’ perspective. Journal of Brand Management. pp. 171-184. ISSN 1350-231X

Pecot, Fabien Dominique Charles and De Barnier, Virginie (2017) Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing. ISSN 2051-5707

This list was generated on Sun Jan 19 03:30:56 2020 GMT.