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Article

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Merchant, Altaf, Valette-Florence, Pierre et al. (1 more author) (2018) Cognitive outcomes of brand heritage: A signaling perspective. JOURNAL OF BUSINESS RESEARCH. pp. 304-316. ISSN 0148-2963

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2017) Brands using historical references : a consumers’ perspective. Journal of Brand Management. ISSN 1350-231X

Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663 and De Barnier, Virginie (2017) Patrimoine de marque : le passé au service du management de la marque. Recherche et Applications en Marketing. ISSN 2051-5707

This list was generated on Sun Jul 21 03:45:54 2019 BST.