Items where authors include "Mohsen, J"

Article

Elsharnouby, MH, Mohsen, J, Saeed, OT et al. (1 more author) (2021) Enhancing resilience to negative information in consumer-brand interaction: the mediating role of brand knowledge and involvement. Journal of Research in Interactive Marketing, 15 (4). pp. 571-591. ISSN 2040-7122

Conference or Workshop Item

Mohsen, J (2022) Consumers-Brands Battle: Investigating The Impact of Cancel Culture On Switching Behaviour and Brand Cancellation – The Moderating Role of Negative eWOM. In: BAM2022, 31 Aug - 02 Sep 2022, Manchester, England, UK. (Unpublished)

Proceedings Paper

Mohsen, J, Mohamed Hussein Mohamed, H, Zaky, A et al. (1 more author) (2022) A Qualitative Comparative Analysis of The Antecedents of Adolescents Materialism. In: Proceedings of the 2022 AMA Summer Academic Conference. 2022 AMA Summer Academic Conference, 09-14 Aug 2022, Chicago, USA. American Marketing Association , pp. 288-310. ISBN 978-0-87757-014-1

Mohsen, J (2022) The Diffusion of "Cancel Culture" After the Post-lockdown Period. In: Roper, S and McCamley, C, (eds.) Proceedings of Academy of Marketing 2022 Annual Conference and Doctoral Colloquium: Marketing: The Fabric of Life. AM2022 Marketing: The Fabric of Life, 05-07 Jul 2022, University of Huddersfield. Academy of Marketing . ISBN 9781862182127

Other

Kaptan, G orcid.org/0000-0002-3219-9347 and Mohsen, J (2023) How citizen science can benefit research in tackling societal problems. Leeds University Business School - Research and Innovation Blog.