Items where authors include "Mena, JA"

Article

Mena, JA, Hult, GTM, Ferrell, OC et al. (1 more author) (2019) Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance. Journal of Business Research, 95. pp. 531-543. ISSN 0148-2963

Hult, GTM, Mena, JA, Gonzalez-Perez, MA et al. (2 more authors) (2018) A Ten Country-Company Study of Sustainability and Product-Market Performance. Journal of Macromarketing, 38 (3). pp. 242-261. ISSN 0276-1467