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Number of items: 19.

Article

Vrontis, D, Christofi, M and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2020) An assessment of the Literature on Cause-Related Marketing: Implications for International Competitiveness and Marketing Research. International Marketing Review. ISSN 0265-1335

Heinberg, M orcid.org/0000-0003-2850-1862, Katsikeas, CS orcid.org/0000-0002-8748-6829, Ozkaya, HE et al. (1 more author) (2020) How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets. Journal of the Academy of Marketing Science, 48 (5). pp. 869-890. ISSN 0092-0703

Antonetti, P, Crisafulli, B and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2020) Does it really hurt? Making sense of varieties of anger. Psychology and Marketing. ISSN 0742-6046

Foroudi, P, Cuomo, MT, Foroudi, MM et al. (2 more authors) (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113. pp. 317-325. ISSN 0148-2963

Auh, S, Menguc, B orcid.org/0000-0002-4116-3047, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (2019) When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research, 56 (6). pp. 1012-1033. ISSN 0022-2437

Pfajfar, G, Shoham, A, Makovec Brenčič, M et al. (3 more authors) (2019) Power Source Drivers and Performance Outcomes of Functional and Dysfunctional Conflict in Exporter-Importer Relationships. Industrial Marketing Management, 78. pp. 213-226. ISSN 0019-8501

Paparoidamis, NG, Katsikeas, CS orcid.org/0000-0002-8748-6829 and Chumpitaz, R (2019) The role of supplier performance in building customer trust and loyalty: A cross-country examination. Industrial Marketing Management, 78. pp. 183-197. ISSN 1873-2062

Robson, MJ orcid.org/0000-0001-8642-9980, Katsikeas, CS orcid.org/0000-0002-8748-6829, Schlegelmilch, BB et al. (1 more author) (2019) Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances. Journal of World Business, 54 (2). pp. 137-153. ISSN 1090-9516

Kafouros, M orcid.org/0000-0002-6438-3990, Wang, C, Mavroudi, E et al. (2 more authors) (2018) Geographic dispersion and co-location in global R&D portfolios: Consequences for firm performance. Research Policy, 47 (7). pp. 1243-1255. ISSN 0048-7333

Katsikeas, CS orcid.org/0000-0002-8748-6829, Auh, S, Spyropoulou, S orcid.org/0000-0001-9509-254X et al. (1 more author) (2018) Unpacking the Relationship Between Sales Control and Salesperson Performance: A Regulatory Fit Perspective. Journal of Marketing, 82 (3). pp. 45-69. ISSN 0022-2429

Spyropoulou, S orcid.org/0000-0001-9509-254X, Katsikeas, CS orcid.org/0000-0002-8748-6829, Skarmeas, D et al. (1 more author) (2018) Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment. Journal of the Academy of Marketing Science, 46 (1). pp. 109-129. ISSN 0092-0703

Menguc, B, Auh, S, Yeniaras, V et al. (1 more author) (2017) The role of climate: implications for service employee engagement and customer service performance. Journal of the Academy of Marketing Science, 45 (3). pp. 428-451. ISSN 0092-0703

Katsikeas, CS, Leonidou, CN and Zeriti, A (2016) Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44 (6). pp. 660-684. ISSN 0092-0703

Eteokleous, P, Leonidou, LC and Katsikeas, CS (2016) Corporate Social Responsibility in International Marketing: Review, assessment, and future research. International Marketing Review, 33 (4). pp. 580-624. ISSN 0265-1335

Musarra, G, Robson, MJ and Katsikeas, CS (2016) The Influence of Desire for Control on Monitoring Decisions and Performance Outcomes in Strategic Alliances. Industrial Marketing Management, 55. pp. 10-21. ISSN 0019-8501

Katsikeas, CS, Morgan, NA, Leonidou, LC et al. (1 more author) (2016) Assessing Performance Outcomes in Marketing. Journal of Marketing, 80 (2). pp. 1-20. ISSN 0022-2429

Menguc, B orcid.org/0000-0002-4116-3047, Auh, S, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (2016) When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance? Journal of Marketing, 80 (1). pp. 65-83. ISSN 0022-2429

Leonidou, CN, Katsikeas, CS and Morgan, NA (2013) 'Greening' the marketing mix: do firms do it and does it pay off? Journal of the Academy of Marketing Science, 41 (2). 151 - 170. ISSN 0092-0703

Book Section

Leonidou, LC, Katsikeas, CS orcid.org/0000-0002-8748-6829, Samiee, S et al. (1 more author) (2019) Socially responsible international business: review, synthesis, and directions. In: Leonidou, LC, Katsikeas, CS, Samiee, S and Leonidou, CN, (eds.) Socially Responsible International Business: Critical Issues and the Way Forward. New Horizons in International Business . Edward Elgar Publishing , pp. 6-28. ISBN 978-1-78811-411-0

This list was generated on Sun Jan 10 13:44:02 2021 GMT.