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Article

Auh, S, Menguc, B orcid.org/0000-0002-4116-3047, Katsikeas, CS orcid.org/0000-0002-8748-6829 et al. (1 more author) (2019) When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link. Journal of Marketing Research, 56 (6). pp. 1012-1033. ISSN 0022-2437

Menguc, B, Auh, S, Katsikeas, CS et al. (1 more author) (2016) When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees’ Job Satisfaction and Performance? Journal of Marketing, 80 (1). 65 - 83. ISSN 0022-2429

This list was generated on Mon Jan 13 10:20:06 2020 GMT.