Items where authors include "Guimaraes, G."
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Guimaraes, G., Stride, C.B. orcid.org/0000-0001-9960-2869 and O'Reilly, D.T. orcid.org/0000-0001-9028-7743 (2016) Brand Community, Loyalty and Promise in myfootballclub.co.uk. Sport, Business and Management: An International Journal, 6 (2). pp. 137-157. ISSN 2042-678X