Items where authors include "Giannetti, V"

Article

Giannetti, V orcid.org/0000-0001-5703-789X and Chen, J orcid.org/0000-0003-1162-1438 (2023) An Investigation of the Impact of Black Male and Female Actors on U.S. Movies’ Box-Office across Countries. Marketing Letters, 34. pp. 269-291. ISSN 0923-0645

Giannetti, V orcid.org/0000-0001-5703-789X and Srinivasan, R (2022) Corporate lobbying and product recalls: an investigation in the U.S. medical device industry. Journal of the Academy of Marketing Science, 50 (5). pp. 941-960. ISSN 0092-0703

Giannetti, V orcid.org/0000-0001-5703-789X and Srinivasan, R (2021) The Cloud and its Silver Lining: Negative and Positive Spillovers from Automotive Recalls. Marketing Letters, 32 (4). pp. 397-409. ISSN 0923-0645

Giannetti, V orcid.org/0000-0001-5703-789X and Rubera, G (2020) Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation. Journal of the Academy of Marketing Science, 48 (5). pp. 987-1008. ISSN 0092-0703

Griffith, DA, Yalcinkaya, G, Rubera, G et al. (1 more author) (2017) Understanding the Importance of the Length of Global Product Rollout: An Examination in the Motion Picture Industry. Journal of International Marketing, 25 (4). pp. 50-69. ISSN 1069-031X