Items where authors include "Gerrath, MHEE"

Article

Gerrath, MHEE orcid.org/0000-0001-7422-2181, Brakus, J orcid.org/0000-0002-8367-1904, Siamagka, NT et al. (1 more author) (2023) Avoiding the brand for me, us, or them? Consumer reactions to negative brand events. Journal of Business Research, 156. 113533. ISSN 0148-2963

Gerrath, MHEE orcid.org/0000-0001-7422-2181, Mafael, A, Ulqinaku, A orcid.org/0000-0003-3456-6451 et al. (1 more author) (2023) Service failures in times of crisis: An analysis of eWOM emotionality. Journal of Business Research, 154. 113349. ISSN 0148-2963

Biraglia, A orcid.org/0000-0002-1323-2586, Tejedor Bowen, K orcid.org/0000-0002-4967-4482, Gerrath, MHEE orcid.org/0000-0001-7422-2181 et al. (1 more author) (2022) How need for closure and deal proneness shape consumers’ freemium versus premium price choices. Journal of Business Research, 143. pp. 157-170. ISSN 0148-2963

Ang, D orcid.org/0000-0003-3739-5870, Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Liu, Y orcid.org/0000-0001-6641-4845 (2021) How scarcity and thinking styles boost referral effectiveness. Psychology and Marketing, 38 (11). pp. 1928-1941. ISSN 0742-6046

Christodoulides, G, Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Siamagka, NT (2021) Don't be rude! The effect of content moderation on consumer-brand forgiveness. Psychology and Marketing, 38 (10). pp. 1686-1699. ISSN 0742-6046

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Usrey, B (2021) The Impact of Influencer Motives and Commonness Perceptions on Follower Reactions Toward Incentivized Reviews. International Journal of Research in Marketing, 38 (3). pp. 531-548. ISSN 0167-8116

Biraglia, A orcid.org/0000-0002-1323-2586 and Gerrath, MHEE (2021) Corporate Sponsorship for Museums in Times of Crisis. Annals of Tourism Research, 88. 103056. ISSN 0160-7383

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Biraglia, A orcid.org/0000-0002-1323-2586 (2021) How Less Congruent New Products Drive Brand Engagement: The Role of Curiosity. Journal of Business Research, 127. pp. 13-24. ISSN 0148-2963

Biraglia, A orcid.org/0000-0002-1323-2586, Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Usrey, B (2018) Examining How Companies’ Support of Tourist Attractions Affects Visiting Intentions: The Mediating Role of Perceived Authenticity. Journal of Travel Research, 57 (6). pp. 811-823. ISSN 0047-2875

Conference or Workshop Item

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Brakus, J orcid.org/0000-0002-8367-1904 (2017) How Choices that are Disconfirmed by Comparative Product Reviews Elicit Feelings of Schadenfreude: the Case of Brand Rivalry. In: European Marketing Academy 46th Annual Conference (EMAC 2017), 23-26 May 2017, Groningen, Netherlands.

Gerrath, MHEE orcid.org/0000-0001-7422-2181 and Usrey, B (2017) “This Review is Sponsored By”: When the Disclosure of Incentivized Reviews Affects Blog Loyalty. In: European Marketing Academy 46th Annual Conference (EMAC 2017), 23-26 May 2017, Groningen, Netherlands.