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Demangeot, C., Kipnis, E., Pullig, C. et al. (6 more authors) (2018) Constructing a bridge to multicultural marketplace well-being: a consumer-centered framework for marketer action. Journal of Business Research. ISSN 0148-2963

Proceedings Paper

Galalae, C. and Kipnis, Y. (2018) From the logic of identity work to an instrumental view on culturally diverse consumption: a utility theory perspective. In: Proceedings of the 2018 European Marketing Academy (EMAC) Conference. EMAC 2018, 29 May - 01 Jun 2018, Glasgow, UK. EMAC . ISBN 978-1-5272-1911-3

This list was generated on Sun Jan 12 18:02:53 2020 GMT.