Items where authors include "Ferrell, OC"

Article

Mena, JA, Hult, GTM, Ferrell, OC et al. (1 more author) (2019) Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance. Journal of Business Research, 95. pp. 531-543. ISSN 0148-2963