Items where authors include "Borini, FM"

Article

Suter, MB orcid.org/0000-0002-9396-1438, Borini, FM, Coelho, DB et al. (2 more authors) (2020) Leveraging the Country-of-Origin Image by managing it at different levels. Place Branding and Public Diplomacy, 16 (3). pp. 224-237. ISSN 1751-8040

Suter, MB orcid.org/0000-0002-9396-1438, Borini, FM, Floriani, DE et al. (2 more authors) (2018) Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective. Journal of Business Research, 84. pp. 46-58. ISSN 0148-2963

Suter, MB orcid.org/0000-0002-9396-1438, de Moura Engracia Giraldi, J, Borini, FM et al. (3 more authors) (2018) In search of tools for the use of country image (CI) in the brand. Journal of Brand Management, 25 (2). pp. 119-132. ISSN 1350-231X