Potter, Ned (2012) Internal marketing. In: The Library Marketing Toolkit. Facet Publishing , United Kingdom ISBN 978-1-85604-806-4
Abstract
This chapter from The Library Marketing Toolkit focuses on Internal stakeholders. They often hold the purse-strings to our libraries, so marketing successfully to them is absolutely essential. The first part of this chapter covers language, telling stories, using statistics, marketing upwards and communicating your message well. The second part covers marketing with internal stakeholders, such as a parent company within whose branding guidelines you must promote the library, or marketing as part of a converged library and IT service.
Contains case studies from Stephen Pinfield, Andy Priestner, Rosemary Stamp, Susan Moore
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is a preprint of a chapter accepted for publication by Facet Publishing. This extract has been taken from the author’s original manuscript and has not been edited. The definitive version of this piece may be found in Potter, Ned; The Library Marketing Toolkit; 2012; Facet Publishing; ISBN: 978-1-85604-806-4; which can be purchased from http://www.facetpublishing.co.uk/title.php?id=8064. The author agrees not to update the preprint or replace it with the published version of the chapter. |
Keywords: | marketing, libraries, advocacy |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Professional Services (York) > Library and Archives (York) |
Depositing User: | Mr Ned Potter |
Date Deposited: | 23 May 2016 14:47 |
Last Modified: | 21 Mar 2018 03:23 |
Published Version: | http://www.facetpublishing.co.uk/title.php?id=8064 |
Status: | Published |
Publisher: | Facet Publishing |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:99897 |