Essential marketing tools

Potter, Ned (2012) Essential marketing tools. In: The Library Marketing Toolkit. Facet Publishing , United Kingdom ISBN 978-1-85604-806-4

Abstract

Metadata

Item Type: Book Section
Authors/Creators:
  • Potter, Ned
Copyright, Publisher and Additional Information:

This is a preprint of a chapter accepted for publication by Facet Publishing. This extract has been taken from the author’s original manuscript and has not been edited. The definitive version of this piece may be found in Potter, Ned; The Library Marketing Toolkit; 2012; Facet Publishing; ISBN: 978-1-85604-806-4; which can be purchased from http://www.facetpublishing.co.uk/title.php?id=8064. The author agrees not to update the preprint or replace it with the published version of the chapter.
Keywords: marketing, libraries, websites, focus groups, word of mouth, promotion
Dates:
  • 2012
Institution: The University of York
Academic Units: The University of York > Professional Services (York) > Library and Archives (York)
Depositing User: Mr Ned Potter
Date Deposited: 23 May 2016 14:42
Last Modified: 21 Mar 2018 12:58
Published Version: http://www.facetpublishing.co.uk/title.php?id=8064
Status: Published
Publisher: Facet Publishing
Open Archives Initiative ID (OAI ID):

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