Case Study: Branding.

Potter, Ned (2012) Case Study: Branding. In: The New Professional's Toolkit. Facet Publishing , United Kingdom . ISBN 978-1-85604-768-5



  • Potter, Ned (
Copyright, Publisher and Additional Information: This is a preprint of a chapter accepted for publication by Facet Publishing. This extract has been taken from the author’s original manuscript and has not been edited. The definitive version of this piece may be found in Ruddock, Bethan; The New Professional’s Toolkit; 2012; Facet Publishing; ISBN: 978-1-85604-768-5; which can be purchased from The author agrees not to update the preprint or replace it with the published version of the chapter.
Keywords: libraries, librarians, information professionals, new professionals, CPD, marketing, branding
  • 2012
Institution: The University of York
Academic Units: The University of York > Professional Services (York) > Library and Archives (York)
Depositing User: Mr Ned Potter
Date Deposited: 23 May 2016 14:34
Last Modified: 21 Mar 2018 11:15
Published Version:
Status: Published
Publisher: Facet Publishing

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