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Trust and mistrust of online health sites

Sillence, E., Briggs, P., Fishwick, L. and Harris, P.R. (2004) Trust and mistrust of online health sites. In: Proceedings of the SIGCHI conference on Human factors in computing systems. Conference on Human Factors in Computing Systems, 2004, Vienna, Austria. Association for Computing Machinary , pp. 663-670. ISBN 1-58113-702-8

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Do different design and information content factors influence trust and mistrust of online health sites? Fifteen women faced with a risky health decision were observed while searching the Internet for information and advice over four consecutive weeks. In some sessions their searches were unstructured, whilst in other sessions they were directed to review specific sites, chosen for their trust design elements. Content analysis of concurrent verbalisations and group discussion protocols provided support for a staged model wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites.

Item Type: Proceedings Paper
Keywords: Trust, credibility, health, social identity, Internet, computermediated communication.
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield)
Depositing User: Miss Anthea Tucker
Date Deposited: 20 Oct 2009 12:42
Last Modified: 20 Oct 2009 12:42
Published Version: http://doi.acm.org/10.1145/985692.985776
Status: Published
Publisher: Association for Computing Machinary
URI: http://eprints.whiterose.ac.uk/id/eprint/9909

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