Electronic press: 'Press-like' or 'television-like'?

A notable development of recent times has been the exponential increase of video content available on newspaper websites. The technological convergence between press and broadcasting throws into sharp relief the historically disparate regulation of the two sectors. As long as no political consensus on regulatory convergence can be reached, the question of how to distinguish between text-based and video-based media in the online domain will remain relevant. In recent times, this question has surfaced in the context of the classification of newspaper publishers’ video sites as on-demand audiovisual media services (AVMS). This article examines the contrasting positions of the UK and Austrian regulatory authorities concerning the regulation of video material on the websites of print publications. The author argues that Ofcom’s approach makes it hard to predict the mixture that would bring a hybrid service within the scope of regulation. By contrast, the Austrian approach offers a pragmatic solution to a problem that is only beginning to emerge.