The influence of behavioural psychology on consumer psychology and marketing

Wells, V.K. (2014) The influence of behavioural psychology on consumer psychology and marketing. Journal of Marketing Management, 30 (11-12). pp. 1119-1158. ISSN 0267-257X

Abstract

Metadata

Authors/Creators:
  • Wells, V.K.
Copyright, Publisher and Additional Information: © 2014 Westburn Publishers Ltd. This is an author produced version of a paper subsequently published in Journal of Marketing Management. Uploaded in accordance with the publisher's self-archiving policy.
Keywords: behaviourism; behavioural psychology; operant conditioning; classical conditioning; consumer behaviour analysis; foraging
Dates:
  • Published: 1 August 2014
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Sheffield University Management School
Depositing User: Symplectic Sheffield
Date Deposited: 28 Jan 2016 16:32
Last Modified: 20 Mar 2018 22:29
Published Version: https://dx.doi.org/10.1080/0267257X.2014.929161
Status: Published
Publisher: Taylor & Francis
Refereed: Yes
Identification Number: https://doi.org/10.1080/0267257X.2014.929161

Share / Export

Statistics