Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Katsikeas, CS, Leonidou, CN and Zeriti, A (2016) Eco-friendly product development strategy: antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44 (6). pp. 660-684. ISSN 0092-0703

Abstract

Metadata

Authors/Creators:
  • Katsikeas, CS
  • Leonidou, CN
  • Zeriti, A
Copyright, Publisher and Additional Information: © The Author(s), 2016. This open access article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http:// creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Keywords: Sustainability; Green; Product development; Top management commitment; Business environment; Performance; Innovation
Dates:
  • Published: November 2016
  • Accepted: 7 December 2015
  • Published (online): 7 January 2016
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 14 Jan 2016 11:38
Last Modified: 23 Oct 2017 18:15
Published Version: https://doi.org/10.1007/s11747-015-0470-5
Status: Published
Publisher: Springer US
Identification Number: https://doi.org/10.1007/s11747-015-0470-5

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