Assessing Performance Outcomes in Marketing

Katsikeas, CS, Morgan, NA, Leonidou, LC et al. (1 more author) (2016) Assessing Performance Outcomes in Marketing. Journal of Marketing, 80 (2). pp. 1-20. ISSN 0022-2429

Abstract

Metadata

Authors/Creators:
  • Katsikeas, CS
  • Morgan, NA
  • Leonidou, LC
  • Hult, GTM
Keywords: marketing performance, outcome measures, assessment, conceptualization, operationalization, guidelines
Dates:
  • Published: March 2016
  • Accepted: 1 December 2015
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 06 Jan 2016 16:53
Last Modified: 03 May 2016 10:33
Published Version: http://dx.doi.org/10.1509/jm.15.0287
Status: Published
Publisher: American Marketing Association
Identification Number: https://doi.org/10.1509/jm.15.0287

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