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Should reference alternatives in pivot design SC surveys be treated differently?

Hess, S. and Rose, J.M. (2009) Should reference alternatives in pivot design SC surveys be treated differently? Environmental and Resource Economics, 42 (3). pp. 297-317. ISSN 0924-6460

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Abstract

Analysts are increasingly making use of pivot style Stated Choice (SC) data in the estimation of choice models. These datasets often contain a reference alternative whose attributes remain invariant across replications for the same respondent. This paper presents evidence to suggest that respondents react differently to the attributes of these reference alternatives and those of purely hypothetical alternatives. While some such evidence has been reported in the existing literature, this paper goes further and details a number of different departures from a common treatment of the two types of alternatives, relating both to the observed part of utility and the error term.

Item Type: Article
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Sherpa Assistant
Date Deposited: 01 Oct 2010 15:17
Last Modified: 01 Oct 2010 15:17
Published Version: http://dx.doi.org/10.1007/s10640-008-9244-6
Status: Published
Publisher: Springer Verlag
Refereed: Yes
Identification Number: 10.1007/s10640-008-9244-6
URI: http://eprints.whiterose.ac.uk/id/eprint/9307

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