Relationship Value: Drivers and Outcomes in International Marketing Channels

Skarmeas, D, Zeriti, A and Baltas, G (2016) Relationship Value: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing, 24 (1). pp. 22-40. ISSN 1069-031X

Abstract

Metadata

Authors/Creators:
  • Skarmeas, D
  • Zeriti, A
  • Baltas, G
Keywords: relationship value, psychic distance, cultural sensitivity, international distribution channels, relational view of competitive advantage
Dates:
  • Published: March 2016
  • Accepted: 1 October 2015
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 29 Oct 2015 12:39
Last Modified: 15 Jun 2016 09:55
Published Version: http://dx.doi.org/10.1509/jim.15.0065
Status: Published
Publisher: American Marketing Association
Identification Number: https://doi.org/10.1509/jim.15.0065

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