“Saying is one thing; doing is another”: the role of observation in marketing research

Boote, J. (1999) “Saying is one thing; doing is another”: the role of observation in marketing research. Qualitative Market Research An International Journal, 2 (1). pp. 15-21. ISSN 1352-2752

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Authors/Creators:
  • Boote, J. (j.boote@sheffield.ac.uk)
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Medicine, Dentistry and Health (Sheffield) > School of Health and Related Research (Sheffield) > Section of Public Health (Sheffield)
Depositing User: Repository Officer
Date Deposited: 06 Aug 2009 09:03
Last Modified: 10 Aug 2009 10:43
Published Version: http://dx.doi.org/10.1108/13522759910251909
Status: Published
Publisher: MCB University Press
Identification Number: 10.1108/13522759910251909

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