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Visual Representations of Gender and Computing in Consumer and Professional Magazines

Cox, A.M. (2009) Visual Representations of Gender and Computing in Consumer and Professional Magazines. New Technology Work and Employment, 24 (1). pp. 89-106. ISSN 1468-005X

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Abstract

Studies in the nineteen-eighties showed that advertising images of computers were gendered, with women relatively less represented, and shown with less empowered roles, problems or presented as sexual objects. This paper uses a mix of content and interpretative analysis to analyse current imagery in consumerist and professional society publications. It reveals the present variation and complexity of the iconography of computers and people across different domains of representation, with the continuation of gender bias in subtle forms.

Item Type: Article
Copyright, Publisher and Additional Information: This is a pre-peer review version of a paper subsequently published in 'New Technology Work and Employment.' Uploaded in accordance with the publisher's self-archiving policy.
Keywords: Visual culture, representation of gender, computers, computing profession, librarianship
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Dr Andrew M. Cox
Date Deposited: 20 Aug 2009 12:20
Last Modified: 21 Mar 2014 09:28
Published Version: http://dx.doi.org/10.1111/j.1468-005X.2008.00220.x
Status: Published
Publisher: Wiley-Blackwell
Refereed: No
Identification Number: 10.1111/j.1468-005X.2008.00220.x
URI: http://eprints.whiterose.ac.uk/id/eprint/9042

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