Rejuvenating a Brand Through Social Media

Mount, MP and Garcia Martinez,, M (2014) Rejuvenating a Brand Through Social Media. MIT Sloan Management Review, 55 (4). 13 - 16. ISSN 1532-9194

Abstract

Metadata

Authors/Creators:
  • Mount, MP
  • Garcia Martinez,, M
Dates:
  • Published: 17 June 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 13 Aug 2015 09:03
Last Modified: 03 Nov 2016 02:01
Published Version: http://sloanreview.mit.edu/article/rejuvenating-a-...
Status: Published
Publisher: Sloan Management Review Association

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