Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter-Hong Kong Importer Relationships

Barnes, BR, Leonidou, LC, Siu, NYM et al. (1 more author) (2010) Opportunism as the Inhibiting Trigger for Developing Long-Term-Oriented Western Exporter-Hong Kong Importer Relationships. Journal of International Marketing, 18 (2). pp. 35-63. ISSN 1069-031X

Abstract

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Authors/Creators:
Keywords: opportunism; buyer-seller relationships; exporting; Hong Kong; long-term orientation
Dates:
  • Published: June 2010
  • Accepted: 12 January 2010
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 30 May 2018 15:30
Last Modified: 30 May 2018 15:30
Status: Published
Publisher: American Marketing Association
Identification Number: https://doi.org/10.1509/jimk.18.2.35

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