Loyalty in Crisis: Evidence from Greece

Vlachos, IP and Skoumpopoulou, D (2014) Loyalty in Crisis: Evidence from Greece. In: Samanta, I, (ed.) Strategic Marketing in Fragile Economic Conditions. IGI Global , Hershey, PA, USA , 1 - 21. ISBN 1466662328



  • Vlachos, IP
  • Skoumpopoulou, D
  • Published: June 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds)
Depositing User: Symplectic Publications
Date Deposited: 24 Aug 2015 15:31
Last Modified: 03 Nov 2015 16:24
Published Version: http://dx.doi.org/10.4018/978-1-4666-6232-2.ch001
Status: Published
Publisher: IGI Global
Identification Number: https://doi.org/10.4018/978-1-4666-6232-2.ch001

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