Clothing, embodied identity and dementia: maintaining the self through dress

Clothes are central to how we perform our identities. In this article we show how these processes continue to operate in the lives of people with dementia, exploring the ways in which dress offers a means of maintaining continuity of self at a material, embodied level. The article thus contributes to the wider cultural turn in ageing studies, showing how material objects are significant in meaning making even for this mentally frail group. The article draws on an Economic and Social Research Council (ESRC) funded study “Dementia and Dress”, examining the implications of clothing for people with dementia, carers and careworkers, using ethnographic and qualitative methods. It showed, despite assumptions to the contrary, that dress remained significant for people with dementia, continuing to underwrite identity at both the individual level of a personal aesthetic, and the social level of structural categories, such as class, gender and generation. The article explores how identity is performed through dress in social interaction, and the tensions that can arise between narrative and embodied enactment, and around the “curation” of identity. Dress provides a lens for understanding the lives of people with dementia; while at the same time, focusing on dementia expands discussions of fashion, consumption and cultural meanings of ageing.