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Effective marketing: a personal view

Webber, S. (2003) Effective marketing: a personal view. In: Marketing Strategy and Research: their Role in Library Service Development. Loughborough: CPI , pp. 37-47.

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Item Type: Book Section
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Information Studies
Date Deposited: 24 Mar 2009 15:46
Last Modified: 19 May 2009 16:23
Status: Published
Publisher: Loughborough: CPI
URI: http://eprints.whiterose.ac.uk/id/eprint/8462

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