Effective marketing: a personal view

Webber, S. (2003) Effective marketing: a personal view. In: Brewer, S., (ed.) Marketing Strategy and Research: their Role in Library Service Development. Loughborough: CPI , pp. 37-47.

Metadata

Authors/Creators:
  • Webber, S. (s.webber@sheffield.ac.uk)
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield)
Depositing User: Information Studies
Date Deposited: 24 Mar 2009 15:46
Last Modified: 19 May 2009 16:23
Status: Published
Publisher: Loughborough: CPI

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