Sustainable export marketing strategy fit and performance

Zeriti, A, Robson, MJ, Spyropoulou, S et al. (1 more author) (2014) Sustainable export marketing strategy fit and performance. Journal of International Marketing, 22 (4). 44 - 66. ISSN 1069-031X

Abstract

Metadata

Authors/Creators:
  • Zeriti, A
  • Robson, MJ
  • Spyropoulou, S
  • Leonidou, CN
Copyright, Publisher and Additional Information: (c) 2014, American Marketing Association. Reproduced in accordance with the publisher's self-archiving policy.
Keywords: Contingency theory; export performance; marketing strategy; strategic fit; sustainability
Dates:
  • Published: 2014
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 25 Mar 2015 17:58
Last Modified: 18 Jan 2018 03:37
Published Version: http://dx.doi.org/10.1509/jim.14.0063
Status: Published
Publisher: American Marketing Association
Identification Number: https://doi.org/10.1509/jim.14.0063

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