Sheeran, Paschal, Aarts, Henk, Custers, Ruud, Rivis, Amanda, Cooke, Richard and Webb, Thomas L. (2005) The goal dependent automaticity of drinking habits. British Journal of Social Psychology, 44 (1). pp. 47-63. ISSN 0144-6665
In recent treatments of habitual social behaviour, habits are conceptualised as a form of goal-directed automatic behaviour that are mentally represented as goal-action links. Three experiments tested this conceptualisation in the context of students’ drinking (alcohol consumption) habits. Participants were randomly assigned to conditions where either a goal related to drinking behaviour (socialising) was activated, or an unrelated goal was activated. In addition, participants’ drinking habits were measured. The dependent variable in Experiments 1 and 2 was readiness to drink, operationalised by speed of responding to the action concept “drinking” in a verb verification task. Experiment 3 used uptake of a voucher to measure drinking behaviour. Findings supported the view that when habits are established, simply activating a goal related to the focal behaviour automatically elicits that behaviour. These findings are consistent with a goal-dependent conception of habit. Possibilities for interventions designed to attenuate undesirable habitual behaviours are considered.
|Copyright, Publisher and Additional Information:||© 2005 The British Psychological Society. This is an author produced version of a paper published in British Journal of Social Psychology. This paper has been peer-reviewed but does not include the final publisher proof-corrections or journal pagination.|
|Institution:||The University of Sheffield|
|Academic Units:||The University of Sheffield > Faculty of Science (Sheffield) > Department of Psychology (Sheffield)|
|Depositing User:||Paschal Sheeran|
|Date Deposited:||03 Oct 2005|
|Last Modified:||05 Jun 2014 15:08|