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A theory of personalisation of appearance: quantitative evaluation of qualitatively derived data

Monk, A.F. and Blom, J.O. (2007) A theory of personalisation of appearance: quantitative evaluation of qualitatively derived data. Behaviour & Information Technology, 26 (3). pp. 237-246. ISSN 0144-929X

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Abstract

Using qualitative data, Blom and Monk (2003) derived a theory of why people choose to personalise the appearance of their PCs and mobile phones. This paper describes some quantitative data that provide some support for, and some modifications to, the theory. Individuals having personal home pages were recruited to fill in a questionnaire that assesses dispositions to personalise and its effects. In addition the 82 home pages were inspected to assess the extent of personalisation. This correlated significantly with the dispositions 'Frequency of Use' and 'Knowledge of Personalisation'. The questionnaire items corresponding to effects were factor analysed. A four-factor solution suggested item groupings similar, but not identical, to those used in the theory. There are significant positive correlations between the extent of personalisation and cognitive effects and enduring emotional effects. The value of quantitative data for confirming and refining a qualitative theory is discussed.

Item Type: Article
Institution: The University of York
Academic Units: The University of York > Psychology (York)
Depositing User: York RAE Import
Date Deposited: 24 Jul 2009 08:25
Last Modified: 24 Jul 2009 08:25
Published Version: http://dx.doi.org/10.1080/01449290500348168
Status: Published
Publisher: Taylor & Francis
Identification Number: 10.1080/01449290500348168
URI: http://eprints.whiterose.ac.uk/id/eprint/5656

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