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Treatment of reference alternatives in stated choice surveys for air travel choice behaviour

Hess, S. (2008) Treatment of reference alternatives in stated choice surveys for air travel choice behaviour. Journal of Air Transport Management, 14 (5). pp. 275-279. ISSN 0969-6997


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Stated Choice (SC) surveys are increasingly being used instead of Revealed Preference (RP) surveys for the study of air travel choice behaviour. In many cases, the choice situations presented in these SC surveys are constructed around an observed trip, where this is often included as one of the alternatives. Classically, these RP alternatives have been treated in the same way as the SC alternatives. The applications presented in this paper show that this potentially leads to biased results, and that it is important to recognise the differences in the nature of the two types of alternative. Additionally, the paper discusses issues caused by respondents who consistently prefer the RP alternative over the SC alternatives, a common phenomenon in such SC data.

Item Type: Article
Copyright, Publisher and Additional Information: © 2008 Elsevier B.V. This is an author produced version of a paper published in Journal of Air Transport Management. Uploaded in accordance with the publisher's self archiving policy.
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Environment (Leeds) > Institute for Transport Studies (Leeds)
Depositing User: Sherpa Assistant
Date Deposited: 12 Dec 2008 11:12
Last Modified: 08 Feb 2013 17:05
Published Version: http://dx.doi.org/10.1016/j.jairtraman.2008.06.001
Status: Published
Publisher: Elsevier B.V.
Refereed: Yes
Identification Number: 10.1016/j.jairtraman.2008.06.001
URI: http://eprints.whiterose.ac.uk/id/eprint/4996

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